FROM VISION TO REALITY - OUR STORE HAS ARRIVED
THE DOORS ARE OPEN, STEP INSIDE
After years in the making, we’ve unearthed something extraordinary.
Our first flagship store has opened its doors on Van Baerlestraat 46, in the heart of Amsterdam, a space where imagination, craftsmanship, and curiosity meet.
This is not just a store. It’s a sanctuary. A secret universe. A place where fossil ceilings rise above undulating counters, hidden caves lie behind cabinets, and even the terrazzo floor holds an alligator-shaped surprise.
Come discover the world of Bibi - where the wild is welcomed, the wonderful is celebrated, and the extraordinary is now, finally, yours to explore.
Plan Your Visit
Van Baerlestraat 46, 1071 BA Amsterdam
Tuesday to Saturday 10:00–18:00
DESIGNING OUR WORLD FROM THE GROUND UP
From the very beginning, the store was envisioned not as a boutique, but as a world - a sanctuary for beauty, mystery, and transformation. Bibi collaborated with Dutch designer Noa Verhofstad to bring this vision to life, building a space that blurs the line between imagination and architecture.
Step inside and you’ll find a terrazzo alligator embedded in the floor, a silent guardian watching over the space. Monumental arched niches rise from the walls, embracing the vitrines like sacred altars. Green silk moiré shimmers across the walls, catching the light like a scarab beetle’s wing, while deep velvet couches offer a moment of stillness in the surreal.
Every detail, from the curve of a column to the flicker of a cabinet light, has been crafted with reverence and curiosity. Together, these elements form more than just a store - they form a portal.
A place where stories are held, secrets are revealed, and the extraordinary is never far beneath the surface.
OPEN THE DOOR. UNLOCK A WORLD
Beyond the velvet and vitrines lies something more, something hidden. In true Bibi van der Velden style, the store is full of secrets waiting to be discovered. Behind moving cabinets, concealed doors reveal intimate back rooms.
Step closer and you'll find our very own Cabinet of Curiosities: a living collection of inspiration drawn from Bibi’s personal archive. Sculptures, relics, objets d’art, and fragments of past journeys - each object tells a story, and the collection will continue to evolve over time.
Here, the jewellery is not merely displayed, but revealed. Nestled in sculptural settings and cradled in moiré-lined cabinets, each piece waits patiently to be discovered, like an unearthed treasure, holding memory, magic, and meaning.
This is not just a place to shop. It’s a space to explore. A place where curiosity is rewarded, and nothing is quite as it seems.
WHERE STORIES BEGIN - IN CONNECTION
More than a flagship, this is a meeting point. A home for connection, celebration, and shared stories.
Here, jewellery isn’t rushed, it’s collected slowly, meaningfully, over time. This is a space to mark life’s biggest milestones, and its quietest joys. To celebrate yourself, your loved ones, and the beauty of becoming.
From intimate dinners to unforgettable parties, from whispered wishes to bold declarations, this is where secrets are shared and kept.
We’ve opened the doors, but the story is just beginning.
Come in, explore, and make it your own.
We can’t wait to welcome you.